From issue 003AI
llms.txt is bullshit. Do it anyway.
97% of llms.txt files never get requested and Google ignores them. I built one anyway, found AI was reading a third of my site, and rebuilt it so it isn't.
Kevin Stout · 5 min read · Sep 2026
The blog
RevOps and AI, written down.
AI
The 7 scheduled Claude Cowork tasks I actually use
The seven scheduled tasks running right now: a morning brief, a daily follow-up, meeting notes, cold email, two LinkedIn jobs and a weekly HubSpot cleanup.
5 min read · Sep 2026
Think smaller. The AI SDR is the worst idea in the category.
Most people start AI with a whole role. Start with one 15-minute task instead. The meeting-prep workflow, the Reddit agent, and when to make it deterministic.
5 min read · Sep 2026
I built this site in Astro. Here's how to copy it
The whole site is text files in GitHub and an AI edits them for me. What Astro is, why it beats a CMS, how to set it up, and a prompt that builds yours.
9 min read · Sep 2026
Stop adding required fields. Automate the transcript.
Required CRM fields make reps type from memory. The call transcript already has the answers. How I extract them with AI and write them to the CRM instead.
5 min read · Sep 2026
I haven't opened Zapier in a year
Gumloop's custom nodes let you build an integration yourself from a tool's API docs. Why that beat Zapier's library for me, and where Val Town fits.
7 min read · Aug 2026
Scope the human work first
Most AI projects turn out to be process problems. How to scope what a person actually does, which chunk to automate, and what to leave alone.
6 min read · Aug 2026
AI gave you 50 silos instead of 5
The old RevOps graphic had five departments and a bar tying them together. Enable a hundred people with AI individually and you get the same problem, bigger.
4 min read · Aug 2026
How I pick which AI tool to use
General-purpose models, no-code builders, specialists, and AI inside tools you already use, plus the two questions that sort any job.
5 min read · Aug 2026
I stopped letting note-takers join my calls
A bot in the attendee list changes how people talk, and it only covers calls it was invited to. Both problems go away when the recorder runs on your machine.
3 min read · Aug 2026
There's no pattern to who picks up AI
Technical roles do not predict AI adoption. Willingness to try new things does, and the best and worst on one team are about 100 to 1 apart.
4 min read · Aug 2026
Using AI as the execution layer, not an advisor
Most teams use AI to ask questions and then do the work by hand. Hand it the work instead, and write the spec before you do.
5 min read · Aug 2026
RevOps
You probably don't need to upgrade HubSpot yet
Most upgrades happen because somebody needed one feature. What HubSpot locks, what to use instead, and when to just go buy it.
13 min read · Aug 2026
BI tools are dead. Your CRM is fine.
Everyone is predicting AI kills the CRM. Wrong layer. The system of record stays. The BI tool sitting on top of it is the thing that got commoditized.
6 min read · Aug 2026
Why Your Conversion Rate Analysis Is Setting You Up to Fail
Monthly funnel math only works if your whole customer lifecycle fits inside a month. Cohort by stage date instead, then compare inside matching time windows.
3 min read · Mar 2026
What’s your biggest problem?
The revenue system →
Messy data, stalled deals, reporting nobody trusts.
The team’s capacity →
Too much manual work, no plan for AI.
Rather just talk it through?
30 minutes, free. Leave with a recommended tool stack, no matter what.
Book a call →Free
The GTM tool stack guide
What to keep, what to drop, and what you can skip until Series A.
Get the guide →