RevOps
Fractional ops and growth for teams that need real infrastructure but aren’t ready for a full-time hire.
Usually that means B2B SaaS under roughly $50M ARR, sales-led, somewhere between the founder closing everything and a scaling sales team.
Book a 30-min call →02 / The problem
You might have a CRM. Maybe some automation. But none of it talks to each other, and leads slip through the cracks. 79% of marketing-generated leads never convert to sales1. Not because the leads suck. Because nobody owns what happens after they come in. The handoff between marketing and sales is broken, nobody’s watching the middle of the funnel, and companies bleed 15-35% of their revenue2 because of it.
You’re not missing tools. You’re missing the system and processes that tie them together and actually drives results.
“We inherited messy data.”
“Lead routing is broken.”
“I don’t trust our reporting.”
“Deals stall with no movement.”
“Duplicate records everywhere.”
“Still doing manual data entry.”
“The sales team isn’t following a documented process.”
Verbatim from discovery calls
03 / Who this is for
B2B SaaS teams and agencies that are scaling beyond founder-led everything and need real infrastructure without a full-time hire.
You’re making pipeline calls off gut feel because the numbers don’t add up. You want something you can actually trust when you’re talking to investors or your board.
Your reps spend 72% of their time on stuff that isn’t selling. That’s backwards. You need a system that gives them back their time and their pipeline.3
You’re running ads but you can’t trace a single dollar back to a closed deal. Only 39% of companies can. Hard to know what to scale when you’re guessing.4
Your renewals ride on an onboarding handoff nobody really owns. 66% of customer engagement leaders say the customers who hit first value inside 30 days are the ones who renew and expand. You need those 30 days to run the same way every time.9
04 / What’s delivered
Where they come in, where they go, and where they die. Most teams have never seen this written down, and it’s usually the first uncomfortable meeting.
Every stage tied to a real date and a real action, so a deal can’t sit in one for six weeks and still count toward the forecast.
Carrot over stick. If the correct path is also the fastest path, you stop policing data quality and start getting it for free.
Reporting that refreshes itself and reconciles across teams, so nobody spends Monday rebuilding a view by hand.
05 / What changes
01
Sales teams lose 550+ hours a year to bad data and manual entry. That’s time your people could be spending on deals. We kill the busywork so they can.5
02
Only 25% of marketing leads are actually ready for a sales conversation. The other 75% just sit there until someone forgets about them. We build the system that catches them, routes them, and follows up so nothing falls through.6
03
You shouldn’t need three dashboards and a Slack thread to figure out what’s working. Companies that get their ops aligned see 10-20% revenue growth. Not from doing more, but from finally seeing the full picture.7
04
One client went from days to hours on proposal turnaround, 80% faster. We focus on the highest-ROI leaky pipes and find a way to improve time efficiency and conversion rates across the board.8
06 / How it runs
We pick one motion to start with, usually lead to demo, and get it working properly before touching anything else. Trying to fix the whole funnel at once is how these projects stall out.
Most clients see something meaningful improve inside 30 days. The goal isn’t a big reveal at the end of six months. It’s wins that compound, and a system your team owns when we’re done.
Coaching
$2,500/mo
You own the tools. Kevin helps you think, plan, and execute through working sessions.
Coaching + hands-on
$5,000/mo
Strategic guidance, plus 1 to 2 key pieces of your system built for you each month.
Fractional partner
$10–20k/mo
Kevin owns your GTM system, with a team of subject matter experts executing behind him. Costs less than a mid-career RevOps hire and gives you leadership-level strategy plus senior-level execution.
Not ready for a monthly engagement
A read on every process from lead-to-customer retention, and a 6 month plan for what to fix first. The full $1,200 comes off month one if you continue.
$1,200
Flat
$0
If you continue
07 / Proof
Pearl · reporting automation
“Grid elegantly handles data to arrive at key insights. Now we can fulfill all our internal and external reporting requests easily and efficiently.”Read the full case study →
08 / The bridge
If the bigger problem is how the team works rather than how the CRM is wired, start with the AI work instead.
Written about this
Monthly funnel math only works if your whole customer lifecycle fits inside a month.
09 / FAQ
Usually B2B SaaS under about $50M ARR. The spot I love to jump into is within six months on either end of going from founder-led sales to hiring a sales team. I’d rather get involved earlier than that, but most of the time the call comes after a rep or a CS person has been added and things start falling apart.
Yeah, and founders usually misread it as hiring the wrong person. Right now you’re in the process from start to finish, so the trust you build across the whole thing is irreplaceable. The second you go from one person to two, efficiency drops and you have to make the quality up somewhere else. Your rep might even close better than you did, and then retention slides. Nothing changed about the product. Expectations are just getting set differently.
You have a process. It’s just in your head. The work is figuring out which parts of it are working and whether they can be translated to other human beings, and you want to spend that time before the reps start, not after.
Retainer. Coaching is for founders who still want to build it themselves and want direction so they’re not building something that blows up when an ops person finally takes it over. Coaching plus hands-on adds one or two pieces of the system built for you each month. Fractional is a head of ops plus a small team, and the scope there is pretty much unlimited.
There’s a team of subject matter experts behind the work, so you’re not capped by one person’s hours. What doesn’t happen is a handoff. I own your account from start to finish. You’re not going to build a relationship with me on the sales call and then get passed to somebody else to manage it.
The two-week audit. It’s $1,200, a lot cheaper than the monthly retainer, and if you continue with us it’s free, because we credit it to the first month. If you don’t continue you still keep the scorecard, the tool stack recommendations and the 6 month plan, and your team can run it themselves.
10 / Start here
Leave with a recommended tool stack, no matter what.
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