Head to head
Aptitude 8 vs New Breed.
Written by a competitor of both, which is worth knowing before you read. The facts below come from each firm’s own site and public directories, with sources at the bottom. Revductive stays out of it until the last section.
02 / The difference
The short version.
Aptitude 8 is a technical consultancy that does no marketing work, by design. New Breed is a full-funnel agency where the technical work sits alongside demand gen and web. The cleanest test: if your project brief reads like an engineering spec, it points at Aptitude 8. If it reads like a growth plan, it points at New Breed.
03 / Side by side
On the facts.
| Aptitude 8 | New Breed | |
|---|---|---|
| What it is | Elite technical HubSpot consultancy: implement, integrate, extend | Full-funnel HubSpot agency: demand gen + web + RevOps in one contract |
| Platform | HubSpot (Elite Solutions Partner; HubSpot Ventures portfolio) | HubSpot (Elite; 3x North America Partner of the Year) |
| Scale | Largest technical consulting team of any HubSpot partner (their claim) | 500+ HubSpot implementations; full marketing, web, and ops departments |
| Typical client | Mid-market and enterprise teams doing complex, technical HubSpot builds (clients include Uber Freight, SXSW) | Series B-D B2B SaaS, roughly $10M-$100M ARR |
| Pricing | Not published; enterprise project and retainer work | Not published. Custom quotes; third-party directories list project work starting around $5,000 |
| HQ | United States (distributed) | Burlington, VT |
Choose Aptitude 8 if…
- You want the partner HubSpot itself invested in. They are the first firm in the HubSpot Ventures portfolio, which is about as strong as the badge gets.
- You are an enterprise whose procurement wants a large certified partner with formal project structure behind it.
- You want implementation only, with no marketing services attached. They keep that line clean.
Choose New Breed if…
- You want marketing execution and ops from a single vendor: demand gen, content, paid, and website, in one contract.
- You are Series B or later with the budget for a full-funnel retainer and a team on your side to consume that output.
- You want a name at the top of the HubSpot partner directory that your board will recognize.
04 / The third option
Or maybe you don’t need an agency at all.
Both firms above sell a team. If what you need is the RevOps function itself, one senior person who owns pipeline design, routing, data, and reporting inside whatever stack you already run, that’s a different purchase. Published: $2,500-$20k/mo by tier, and most fractional engagements land at the $10k end. $1,200 two-week audit, credited to month one. Kevin owns the account start to finish. There is no handoff after the sales call.
Sources for the Aptitude 8 facts
Compiled from public sources, August 2026. If you work at either firm and something here is wrong or stale, email kevin@revductive.com and it gets fixed.